Boden is one of the most successful and fastest growing online clothing companies in the UK. When the company was launched, it featured only eight menswear products, with womenswear being introduced the following year. This was followed by childrenswear (Mini Boden), and fashion for teenagers (Johnnie B).
From its humble beginnings 16 years ago, Boden has blossomed into an international clothing giant and is now widely recognised as a leader in online and mail order fashion. The company now employs 800 staff, and to sell its products in the UK, Germany, and the US, having launched the US version of its website in 2002.